8/05/2002

Trickery or "guerrilla" marketing?
Taking it to the street the Sony Ericsson Campaign tries to trick people into the product or are they just taking "guerrilla" marketing to a new level? I have to say I've gone to toy stores when I was working at HandsOnToys and promoted the product by cruising the construction toy isle and recommending the toys at HandsOn. I saw it as a direct way to create buzz. I don't think this is bad except for the fact that I told people I worked there and was a little more up front. Let's see how the media treats this one...

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