"FAO Schwarz aims high in its upcoming catalog - Sep. 9, 2004: "'And probably the most significant difference is that we do not carry the products carried in mass-market stores, the major toy brands,' Richmond was quoted as saying. 'It is a new strategy. Our position is about things that are really spectacular and unique that you wouldn't find anyplace else.'"
Okay - I've been saying the same thing for over 7 years. MY GOD. They had to go bankrupt to understand money can be found in niche markets and to actually play to your strengths might work in business.