core77.com's design blog: And Newsweek too!: "'Look at kids who are toilet training,' Kotchka continues. 'Their line is 'I want to do it myself.' So, we said, 'OK, we know how to make a great wipe%u2014what can we do to empower kids to use it themselves?' We made this clever pop-up box that lets a kid grab a wipe with one hand. And the kids went nuts for it.'"