Get your trendwatching hat on.
TRENDWATCHING.COM Newsletter | Global Consumer and Marketing Trends | June/July 2005: "TWINSUMERS morph into mass influencers, or mavens, or whatever you want to call these Master Consumers. From individuals like Josh Rubin, Grace Bonney and Josh Spear to user-generated, curated and edited blogs like gridskipper.com. It's in this space that brands could try to (carefully) connect with the new curators that are influencing so many other consumers, in a multitude of industries. Just don't forget you're the one needing a favor this time. "