10/16/2005

Josh Spear Makes Time Magazine

My good blog friend Josh Spear has made Time Magazine.

TIME.com: Messengers of Cool -- Oct. 24, 2005 -- Page 1: "round 100 times a day, a message%uFFFDlands in Reinier Evers' In box, bearing the promise of something new and cool. Sometimes the sender is describing a product that's suddenly generating local buzz, like lipstick-size aromatherapy tubes in New Zealand or cone-shaped pizza in Italy. Other times it's an innovative retail concept, like customized-candy shops in Australia or American T-shirt 'delis' where designs are personalized like sandwiches. The correspondence comes in from trendspotters everywhere--a coffee shop in Istanbul or a library in Taipei--all part of Evers' network of more than 7,000 volunteers, most of whom have never met--and will never meet--their boss. 'I call this effect the global brain,' says Evers, 35. 'People all over are having this international conversation about what's next, what's trendy. Our role is to serve as aggregator and to provide context.'"

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