Consumer-Product Blogs Spark a Web Empire

I'm proud to say my company Blogpire Productions was featured in the Wall Street Journal today. Link and snip below...

StartupJournal | Extra bucks: "Consumer-Product Blogs
Spark a Web Empire

The entrepreneur: Jay Brewer, 34 years old, is a former Web designer and product designer from Arlington, Mass.

The business: Mr. Brewer is founder of Blogpire Productions, a group of 14 consumer-product oriented blogs. Each blog focuses on a specific niche category such as single-serve coffee products, shaving products or poker products, and generates revenue through direct advertisers, Google Ad Sense and Web affiliate programs.

The idea: During the late 1990s and early part of this decade, Mr. Brewer worked at Abuzz.com, a portal bought by The New York Times Co. in 1999, and later at Affinnova Inc., a Boston-based consumer-products company, where he helped design the Dunkin' Donuts' coffee bag, he says."